Investor Deck · 2026
Willit
The sustainable loop for Nordic local food.
The Opportunity
The Solution
One Infra. One Loop.
A self-reinforcing ecosystem connecting consumers, infrastructure, and professional buyers.
Tap any platform to explore
Early Traction
Launched Q4 2025. Revenue in 90 days.
Marketplace live since December 2025. First transactions January 2026. All metrics from real platform data.
Traffic
10.7K
Unique visitors with +833% month-over-month growth. 56.8K page views, 5.3 pages per visit.
Revenue
€727
Gross merchandise value from 31 completed orders. 10% platform take rate. €72.75 net revenue.
Community
169
Registered users growing +42.9% MoM. 11 active sellers, 57 active product listings.
The Team
Risto Holappa
Founder & Developer
Full-stack founder building the platform end-to-end. Handles product development, sales partnerships, and investor relations. Northern-raised with deep roots in fishing, hunting, and foraging culture.
Oulu, Finland
Sanna Kyllönen
Operative Lead
Strategic operations and communications. Multi-skilled business builder from Kainuu. Believes nature is the source of all well-being and that Willit is uniquely positioned to strengthen traditional livelihoods across Finland.
Kainuu, Finland
Aki Ilveskari
Designer
Brand and product design. Crafts the visual identity and user experience across all Willit platforms — from marketplace to pickup stations.
Finland